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Lupe Fiasco feat. PJ – Mazinger

Lupe has been dropping a ton of new music lately, and I for one am loving every minute of it. I recently posted that I missed when everyone thought Lupe was dope, and though lately it seems as if he’s...

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Alex Wiley – Booty Club(Goin Dumb Again)

“And I’m trying to get played every day like BET playin’ Baby Boy.” Some of the realest lyrics I think I’ve heard in quite some time. This track has a very refreshing feel to it, and the homie Alex...

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Rich Kids Brand Gold Tag Series Lookbook(VIDEO)

Earlier this year, we introduced you to our Rich Gold Tag Series: A new exclusive collection that will feature limited edition pieces, and new colorways of some of our most iconic designs. With today...

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A.S.A.P. Rocky for Salvatore Ferragamo

ASAP is back on his fashion killa shit. Just shortly after going all the way in on Hood By Air and a few other brands a while back out of no where, so let’s hope he doesn’t take it too far this time....

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Miguel Surprises The Net With A New EP

New music is always welcomed here at Rich Kids with open arms. Today we got some dope new tracks from none other than Miguel! 3 new joints that he’s been hinting at for some time, and now it’s here....

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The Internet and Kaytranada are making music together

If you’re not yet familiar with The Internet, the band signed to and a part of the Oddfuture camp, please do yourself the biggest favor. This new track features them on some ill smooth Kaytranada...

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Talib Kweli headlines “The Value of Black Life” Showcase (Co-Sponsored by...

Tonight in Seattle there is going to be an amazing event. The EMP Museum and Veristone present “The Value of Black Life” showcase. This year, Seattle’s premier Black History Month celebration brings...

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Rich Kids Presents: “Rich in the City: Loyalty is Royalty” (VIDEO)

As we get ready to debut our new spring line, we’ve taken some extra time to spotlight our most recent pieces one more time. Our “Rich in the City” commercial showcases some of the most popular...

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TBT: Ludacris in Rich Kids Brand

Shout out one time to one of our hands down favorite people out there @Ludacris! Fast and Furious 7 and Ludaversal are on the way, and if you don’t have the Burning Bridges EP yet, go get that now! So...

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Rich Kids International – SPRING 2015 LOOKBOOK

We’re so very excited to introduce the world to our new collection, Rich Kids International. Rich Kids Brand is eager to take on the new year and the world with the first season, Spring 2015. Inspired...

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